SEO - IT Sector

Search Engine Optimization

Search Engine Optimization

SEO Case Studies

Client Website Background

The client operates a well-respected network of daycare centers and preschools across the United Kingdom, boasting a strong offline presence. However, they encountered a sudden and considerable setback when their website experienced a drastic drop in search engine rankings. This decline led to a significant reduction in organic traffic and a notable decrease in online visibility, prompting the client to engage our expertise in SEO services.

Traffic Stats (Before SEO)

Site Age: 3 Months

Clicks: 25

Impressions: 775

Average CTR: 3.2%

Our SEO Strategy

Our SEO approach at IT SECTOR was comprehensive and aimed at improving our client’s online presence. Here’s a breakdown of our strategy:

  • Algorithmic Penalty Recovery:
    We conducted a thorough backlink audit to identify and disavow any toxic or spammy backlinks. This step was crucial in rectifying the algorithmic penalty. We then submitted a disavow file to Google for resolution.
  • On-Page Optimization:
    We focused on optimizing meta tags, including title tags and meta descriptions, to enhance their relevance. Additionally, we fine-tuned header tags and strategically placed keywords to improve on-page SEO.
  • Content Enhancement:
    Our team created top-notch, informative, and engaging content, which included both new blog posts and updates to existing content. To ensure consistency and relevance, we implemented a content calendar for regular updates.

After SEO

Before SEO

After SEO

  • Technical SEO Improvements:
    We addressed technical issues, such as slow loading times, and ensured better mobile responsiveness. Furthermore, we implemented schema markup to enhance rich snippets and boost click-through rates.
  • Local SEO Optimization:
    We took steps to optimize Google My Business (GMB) profiles to increase local visibility. This involved generating local backlinks and encouraging customer reviews.
  • Link Building:
    We launched a white-hat link-building campaign, aiming to acquire high-quality, niche-relevant backlinks.

Site Age: 6 Months

Clicks: 3.78k

Impressions: 148K

Average CTR: 2.68%

Our SEO Services

On Page SEO

Off Page SEO

Local SEO

Speed Optimization

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