Search Engine Optimization
SEO Case Studies
Client Website Background
The client operates a well-respected network of daycare centers and preschools across the United Kingdom, boasting a strong offline presence. However, they encountered a sudden and considerable setback when their website experienced a drastic drop in search engine rankings. This decline led to a significant reduction in organic traffic and a notable decrease in online visibility, prompting the client to engage our expertise in SEO services.
Traffic Stats (Before SEO)
Site Age: 3 Months
Average CTR: 3.2%
Our SEO Strategy
Our SEO approach at IT SECTOR was comprehensive and aimed at improving our client’s online presence. Here’s a breakdown of our strategy:
- Algorithmic Penalty Recovery:
We conducted a thorough backlink audit to identify and disavow any toxic or spammy backlinks. This step was crucial in rectifying the algorithmic penalty. We then submitted a disavow file to Google for resolution.
- On-Page Optimization:
We focused on optimizing meta tags, including title tags and meta descriptions, to enhance their relevance. Additionally, we fine-tuned header tags and strategically placed keywords to improve on-page SEO.
- Content Enhancement:
Our team created top-notch, informative, and engaging content, which included both new blog posts and updates to existing content. To ensure consistency and relevance, we implemented a content calendar for regular updates.
- Technical SEO Improvements:
We addressed technical issues, such as slow loading times, and ensured better mobile responsiveness. Furthermore, we implemented schema markup to enhance rich snippets and boost click-through rates.
- Local SEO Optimization:
We took steps to optimize Google My Business (GMB) profiles to increase local visibility. This involved generating local backlinks and encouraging customer reviews.
- Link Building:
We launched a white-hat link-building campaign, aiming to acquire high-quality, niche-relevant backlinks.
Site Age: 6 Months
Average CTR: 2.68%